Back by Popular Request: Creating Your Value Message
Event Sponsors
Date and Time
Wednesday Aug 22, 2018
8:30 AM - 12:30 PM EDT
8:30 am - 12:00 pm
The program will begin at 8:45 am sharp.
Location
920 Justison Street
Dravo Plaza at the Riverfront
Wilmington, DE 19801
Lost? Call 302-737-4343
Fees/Admission
$20 Chamber Members
$35 Nonmembers
$15 Chamber Ambassadors
$0 EEC Incubator Members
Contact Information
(302) 737-4343
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Description
Warren Buffett once said, “Price is what you pay. Value is what you get.”
When a customer purchases your product they’re doing so because they believe that you are providing a concrete benefit —whether that benefit is physical (functionality, practicality, price), emotional (aesthetics, prestige), mental (usability, rationale), or spiritual (meaningfulness, identity)—from the purchase.
The more concrete benefits you can offer, the better your value proposition and the greater your customer loyalty. But in order to do that, you have to understand your market and your customers.
In this session, we look at how to break down your customers to gain a better understanding of their wants/needs and build your value around their needs.
Speaker:
Dora Cheatham
Program Manager
Emerging Enterprise Center
Official EEC Technology Partner,
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