Every small business is looking to find ways to reach their target customers efficiently. There aren't ever enough marketing dollars! To win you need to have a strategy and a plan specific to your business. A plan will save you time, energy, and allow you to use your imagination rather than a big marketing budget. This is a highly interactive session that will help you create a customized marketing plan tailored to your business. You are asked to bring your firms mission, vision and strategic plan (okay, to still come if you are missing any of the three of these items).
Here are some of the topics we'll cover:
- Building a year long marketing plan that will help you grow your business
- Avoiding actions that suck up time but don't deliver desired results
- Advertising strategies with low cost and big benefits
- Timing of advertising
- What are the right metrics for knowing your investment is spent well
Kay Keenan is an accomplished marketer, strategist, fundraiser, and business leader. She is the co-author of Conversation on Networking and leads workshops on building relationships. she regularly tweets (@ConsultKeenan) on marketing and nonprofit topics.
8:30 to 9:00 a.m. - Networking and Registration
9:00 to 9:20 a.m. - Introductions
9:20 to 11:20 a.m. - Interactive Presentation & Training
11:20 to 11:30 a.m. - Q&A and Wrap-Up
Continental Breakfast is included and provided by
This will be recorded by the Official EEC Videographer,
Official EEC Technology Partner,