The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry. There are so many platforms, so many choices and so many misconceptions.
Companies that are smart and disciplined in all other areas of their business sometimes act irrationally due to their lack of expertise in this area. The fact of the matter is, social media marketing works and it can work very effectively if done strategically. Virtually every major corporation is devoting significant resources to creating and monitoring social media campaigns for opportunities and what individuals say about their brand.
Basic knowledge of Facebook company pages (even if you have not yet advertised) will be helpful to get the most from this seminar.