Your Brand reflects your company’s Visual, Physical, Voice and Attitude identity.
A powerful brand creates an emotional response in a customer’s mind, every time they see it. You want your Brand to reflect your company’s image in a very positive way. Your Brand should be reflected consistently, not only in your marketing, but in everything you do; Logos, signing, presentation, packaging, customer service etc. In this workshop you will learn about the value and the effectiveness of your brand. You will learn the difference between marketing and advertising and how to create a successful campaign that will define your brand and maximize awareness. You will learn how to target an audience and deliver the highest rate of recall and return on your investments. Vicki will tell you how to leave a lasting impression with your customers and potential customers.
*All attendees will receive a Gift Bag.
- Learn to craft an impactful 30 second elevator pitch using the 3 C’s.
- The 7 powerful steps to Effective Branding and how to achieve it.
- How to set a Marketing budget and track results.
- Know the difference between Marketing & Advertising.
- The Dos & Don’ts of business gifts.
- How to create a successful promotional campaign that will maximize brand awareness.
- The importance of the 5 P’s for effective business development.
Vicki Lam, CAS is the President & Founder of Promo Victory Inc., a strategic promotional marketing company that offers close to 1 million innovative custom branded merchandise & apparel. Promo Victory’s mission is to maximize marketing budgets & ROI by creating successful promotions that add impact and value so the brand & message stand out from the crowd. Since 2008 the company has serviced over 300 diverse clients nationwide including: small & mid-size businesses, corporations, non-profits, health care, malls, hotels, schools and government agencies. A 2nd generation entrepreneur, Vicki has over 20 years of experience in marketing & advertising. She earned her Bachelor degree in Marketing Management from Goldey-Beacom College and is a Certified Advertising Specialist; only 2% in the promotional industry hold this highly recognized credential. Vicki is also a member of the American Marketing Association.
8:30 to 9:00 a.m. - Networking and Registration
9:00 to 9:20 a.m. - Introductions
9:20 to 11:20 a.m. - Training
11:20 to 11:30 a.m. - Wrap-Up
Continental Breakfast is included and provided by Costco Wholesale
This event will be recorded by the Official EEC Videographer, Billy D. Productions.