Studies showed lack of Marketing and poor Marketing are major reasons why businesses fail. Having the right marketing strategy and branding can be a game changer for your business. In this workshop, you will learn the difference between marketing, advertising & branding and the powerful strategies to take your brand to the next level. You will gain the right knowledge to build a strong effective brand, avoid costly mistakes and know how to set a marketing budget and track results. Don’t miss this game-changing workshop!
Promo Victory, Inc.
Vicki Lam Bio:
Vicki Lam, CAS is the President & Founder of Promo Victory Inc., a strategic promotional marketing company that creates innovative custom branded merchandise & apparel. Celebrating its 10th Anniversary, the company has serviced over 350 diverse clients nationwide including: small businesses, corporations, non-profits, health care, hotels, schools and government agencies. A 2nd generation entrepreneur, Vicki has 22 years of experience in marketing & advertising. She earned her Bachelor degree in Marketing Management from Goldey-Beacom College and is a Certified Advertising Specialist; only 5% in the promotional industry hold this highly recognized credential. Vicki is a member of the American Marketing Association and is a self-taught graphic designer.
Amy Dean Bio: As a Brand Strategist for Trellist Marketing and Technology, Amy Dean has led meaningful branding initiatives for Fortune 500 clients in the transportation, financial, chemicals and pharma industries. Possessing over 15 years of collaborative experience, Amy’s current work is focused on strategic, holistic brand development for organizations seeking to strengthen their market presence and build customer preference.
Amy holds an MS in Visual Communications from Pratt Institute and a BA in Psychology from the University of Delaware. Prior to joining Trellist, Amy served as the Communications Director for Biscup Spine Institute and for the Delaware College of Art and Design. In her spare time, she enjoys creative projects, including painting, cooking and home renovations, as well as spending time with her family.