How to Improve Profitability During COVID-19

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Name: How to Improve Profitability During COVID-19
Date: March 27, 2020
Time: 11:00 AM - 12:00 PM EDT
Registration: Register Now
Event Description:
Often times we have to play the hand we’re dealt, no matter how bad it is. The COVID-19 situation is what it is. Our best strategy, at this point, is to understand the situation, create a plan, and move forward with a mindset that allows us to be Fast-Focused-Flexible!

In this interactive webinar, pricing expert and business mentor, Frank DeSantis, will help your small business prioritize how they should be pricing and positioning their products and/or services in this current crisis, with an eye towards building and strengthening relationships with customers.

Topics addressed will include:
  • Protecting your assets, financial, brand, organizational and personal
  • Impact of short-term and long-term decisions on your Brand.
  • Pricing guidance for how to navigate this moment and potentially improve profitability for your business.
  • Pricing strategies to sell current inventory
  • How to position your business to take advantage of the change in consumer needs.
Participants will also have the opportunity to have your questions answered and discuss immediate concerns.


Frank DeSantis
Score Mentor

Frank DeSantis Bio:
Frank J. DeSantis is a certified Score Mentor. He is the former Program Manager of the Emerging Enterprise Center, a small-business incubator, located at the New Castle County Chamber of Commerce. 

Prior to joining the EEC, Frank was Executive Vice President with SCORE Delaware, the nation’s largest volunteer business counseling organization. Frank joined SCORE in 2009, after a 36-year career with Sears Holdings Corporation, Inc. Frank also previously was an Adjunct Faculty member at Delaware Technical and Community College, where he teaches a variety of business courses in strategy, accounting, and funding for entrepreneurs. He also serves on the Advisory Board for DTCC’s Business Technologies Department. 

At Sears Holdings Corporation, Inc., Frank worked in the Stores, as a merchant, operations manager, store manager, district manager, and regional human resource manager, where he developed the customer-focused, operationally driven, P&L accountability skills to get things done, profitably. At the Home Office, Strategy and Business Development, Marketing and Customer Relationship Management roles, along with the store's background helped develop a practical, collaborative approach to solving problems. It is these experiences that Frank now shares with his students, and small business owners looking to succeed. 
After graduating from Newark Senior High School, Frank attended the University of Delaware graduate with a degree in Business Administration – Marketing. He resides in Newark, and is a member of St. Anthony of Padua parish where he volunteers every year at St. Anthony’s Italian Festival. Frank also is active with the Delaware Ovarian Cancer Foundation.

Sponsored by:

Zoom Video Conference
Attendees will receiving information on how to join the video conference in reminder email sent prior to the event. 
Date/Time Information:
Friday, March 27
11:00 a.m. to 12:00 p.m.
Contact Information:
Alysse Bortolotto
Free for Members
$5 for Non-Members

Interested in becoming a member of the New Castle County Chamber of Commerce? For a limited time, we are offering special introductory membership opportunities, visit our website to learn more or email Kia Wyatt at
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