Is your brand visible to potential customers? If you’re a local company and you haven’t nailed down local SEO, you’re missing the chance to be seen when that potential customer searches online. But local SEO shouldn’t be a secret. It’s a just series of collective steps. Regardless of business model, every local business website needs to be indexable, error-free, multi-device-compliant, well-structured and properly optimized. Your unique content is a critical part of SEO, so make sure you’re not offering up thin or duplicate content. Here’s a list of common content mistakes followed by a checklist of ways to increase the local SEO impact of your content. You will learn:
- How to avoid content mistakes
- Ways to create unique, user-, and search-friendly content
- Tips on how to apply to specific groups or demographics
- Tips on getting revews
All your online efforts are just a reflection of your real life business intentions. Make sure you’re getting it right where it counts most. Remember that everything, online or offline, is anchored in making your brand the one that comes to mind when anyone needs your product or services. Limiting yourself to a simple website, with citations, some reviews, and a few social media platforms won’t cut it.
Joel Margavage Bio:
Joel started Eastmoor Digital in 2012, a full-service digital marketing agency offering online marketing, phone call tracking, customized websites, marketing automation, search engine marketing, programmatic advertising, search engine optimization, social media management, tagging and analytics. With the unique ability to fluently speak geek, marketer, sales person, and strategist, Joel loves to promote and share with businesses how they can grow online locally. When Joel isn't working with businesses he loves spending time with his family, listening to music, playing music, watching movies and playing video games.
Some areas of expertise include the following: Web development, Word Press, Recruiting, Management, Healthcare, Marketing, Media Planning, Media Buying, Branding, Print Advertising, Direct Mail, Digital, SEM, SEO, PPC, CPM, CPL & CPA models, Affiliate Marketing, Working with Business Owners, Agencies, Community Organizations, Insurance Companies, Affiliates and Affiliate Networks.
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