Innovate or die! What can Sears, one of the iconic names in retail and around for 131 years, teach a young start-up entrepreneur about today's approach to business? The answer is, plenty!
There is a Life Cycle of a company or a product that runs from a pre-startup stage, through growth stage, a mature stage and then the dreaded transition stage. This Lunch and Learn workshop series will examine at least 6 examples of how Sears has moved through that life cycle, the rationale behind some of the decisions and where it stands today, in a transition stage...ready to reemerge to start the cycle once again, or ready to fail, for good?
- Life cycles of businesses
- History of Sears and what we can learn from it
- How to stay on track to grow and evolve your business
Frank DeSantis, whose career with Sears spanned almost 30% Sears' experience, will share his insights into the history of Sears, and the decisions made that have led to the headlines that have Sears on the brink of bankruptcy. You'll be amazed at some the innovative things first done by Sears, that are accepted standards today. How getting so big affected the appetite for risk, which impacted the speed in which decisions are made, or not made.
The message for today's entrepreneurs will be how staying Fast-Focused & Flexible can help you stay on track as you plan to grow and evolve as a sustainable business.
Space is limited. Only 20 seats are available on a first come, first serve basis.
Frank DeSantis is the former Program Director at the Emerging Enterprise Center
, a Business Incubator that serves early-stage & start-up businesses in New Castle County. After a 36 year “Intrapreneurial” career in the corporate world with Sears in both the stores and home office, Frank has spent the last 6 years helping small business owners start and grow their companies. Starting first with SCORE Delaware, and for the past 3 years at the EEC, Frank’s understanding of both the strategic and practical sides of running the business has helped EEC companies grow their business, develop business skills, and refine their business model so it is scalable and successful.
11:30 to 11:45 a.m. - Lunch
11:45 am to 1:15 p.m. - Discussion
1:15 to 1:30 p.m. - Wrap-up
Lunch is included and provided by