Description

The process of ranking higher in Google search results is called "Search Engine Optimization" or "SEO". And though often painted as a panacea - an end all be all for your online marketing - the truth is that SEO is time-consuming, resource-intensive and complicated.  BUT, with the right strategy, and the right guide, it is entirely possible to achieve high Google rankings for your small business.

During this webinar, adjunct professor and international speaker John Bertino will discuss:

• The fundamentals of how search engines find your business
• How business owners can discern between the facts and fiction related to search engine optimization
• How to protect yourself from the pervasive sales speak disseminated by alleged SEO gurus
• Actionable SEO and content strategies that can be implemented right away for results

SPEAKER

John Bertino is a certified inbound marketing consultant with over 10 years of experience honing his craft in digital marketing and SEO.  John is the owner/founder of The Agency Guy, Inc or ?TAG? as it?s known to many.

TAG is a disruptive marketing consultancy and agency search firm.  It represents over 200 vetted agencies and consultants that are custom-matched to brand needs based on project scope, budget, industry and location, among other factors.

John is also an international speaker and adjunct professor of marketing at Drexel University and the University of San Diego.







The Agency Guy works with you to minimize your company's risk by recommending marketing partners to you that channel-agnostic, built on real-world experience, and based on a practical philosophy of addressing your brand's needs in a way congruent with what they would do if we were in their position.