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The Intangible Value Hidden in a Brand; Building a Brand

The Intangible Value Hidden in a Brand; Building a Brand

Event Sponsors

Comcast Business
Date and Time

Wednesday Sep 5, 2018
8:30 AM - 12:00 PM EDT

8:30 am - 12:00 pm
The program will begin at 8:45 am sharp.

Location

920 Justison Street
Dravo Plaza at the Riverfront
Wilmington, DE  19801

Lost? Call 302-737-4343

920 Justison Street Wilmington DE 19801

Fees/Admission

$25 Chamber Members
$35 Nonmembers
$15 Chamber Ambassadors
$0 EEC Incubator Members

Contact Information

(302) 737-4343
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Description

The Growth Wheel framework branding opportunities shows four areas that all form the brand of a business. It is visual identity, physical identity, voice identity and attitude identity. Within these four areas, there are several sub points that contribute to express a brand. This framework shows a selected few.

A key point of this framework is that branding is a lot of things. It is not only about how you seem on the outside, e.g., how your logo or your products are perceived. A brand is very much also about the values and attitudes of the company and the entrepreneur. A believable brand is one that fits the values of the company. 

 

Speaker:


Dora Cheatham
Program Manager
Emerging Enterprise Center






Official EEC Technology Partner, 

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920 Justison Street,
Wilmington, Delaware 19801

info@ncccc.com
302-737-4343

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Monday
9:00 am – 5:00 pm
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Closed
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