The Intangible Value Hidden in a Brand; Building a Brand
Event Sponsors
Date and Time
Wednesday Sep 5, 2018
8:30 AM - 12:00 PM EDT
8:30 am - 12:00 pm
The program will begin at 8:45 am sharp.
Location
920 Justison Street
Dravo Plaza at the Riverfront
Wilmington, DE 19801
Lost? Call 302-737-4343
Fees/Admission
$25 Chamber Members
$35 Nonmembers
$15 Chamber Ambassadors
$0 EEC Incubator Members
Contact Information
(302) 737-4343
Send Email
Description
The Growth Wheel framework branding opportunities shows four areas that all form the brand of a business. It is visual identity, physical identity, voice identity and attitude identity. Within these four areas, there are several sub points that contribute to express a brand. This framework shows a selected few.
A key point of this framework is that branding is a lot of things. It is not only about how you seem on the outside, e.g., how your logo or your products are perceived. A brand is very much also about the values and attitudes of the company and the entrepreneur. A believable brand is one that fits the values of the company.
Speaker:
Dora Cheatham
Program Manager
Emerging Enterprise Center
Official EEC Technology Partner,
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