Understanding Your Market, Your Customers and Your Value Proposition

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Name: Understanding Your Market, Your Customers and Your Value Proposition
Date: January 19, 2018
Time: 8:30 AM - 12:00 PM EST
Registration: Sorry, public registration for this event has been closed.
Event Description:

Warren Buffett once said, “Price is what you pay. Value is what you get.”

When a customer purchases your product they’re doing so because they believe that you are providing a concrete benefit —whether that benefit is physical (functionality, practicality, price), emotional (aesthetics, prestige), mental (usability, rationale), or spiritual (meaningfulness, identity)—from the purchase.

The more concrete benefits you can offer, the better your value proposition and the greater your customer loyalty. But in order to do that, you have to understand your market and your customers.

In this session, we look at how to break down your customers to gain a better understanding of their wants/needs and build your value around their needs.


Dora Cheatham
Program Manager
Emerging Enterprise Center

Official EEC Technology Partner, 
Event Media:
Event Sponsors:

920 Justison Street
Dravo Plaza at the Riverfront
Wilmington, DE  19801

Lost? Call 302-737-4343

Date/Time Information:
8:30 am - 12:00 pm
The program will begin at 8:45 am sharp.
Contact Information:
(302) 737-4343
$50 Chamber Members
$75 Nonmembers
$35 Chamber Ambassadors
$0 EEC Incubator Members

Registration Strongly Suggested but Walk-Ins are welcome.
Must pay in cash at door when walking in.
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