We will be discussing an overview of Digital Marketing and how it can positively affect a business by generating leads, traffic and sales. At an overall scope, Digital Marketing refers to utilizing digital tools such as search engines, websites, social media, email and mobile apps. These tools all work together to benefit your online presence and build a successful Digital Marketing strategy. Some of the effective tactics that businesses can implement are Pay-Per-Click (PPC) Advertising, Search Engine Optimization, Social Media Marketing, Content Marketing, Mobile Marketing and Video Marketing.
President of Advertising is Simple in Delaware, Matt has been in advertising and marketing since he graduated from West Chester University in 1991. He work his way up the sales chain ladder to become area sales manager for Comcast Spotlight in Utah. For personal reasons, Matt had to return to his home state of Delaware in late 2009. Unable to return to Utah to resume his area sales manager position, he took this opportunity to establish his own digital marketing company in June of 2010. Since then Matt has worked hard to grow many small to mid-size businesses within a variety of industries. He continues to keep abreast of the latest digital trends so that he can deliver the best possible results to his clients. Matt is the cornerstone of Advertising is Simple and is a large part of why the company’s reputation is stellar.
Please note: This is a lunch and learn seminar.
Official EEC Technology Partner,