BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20180822T123000Z DTEND:20180822T163000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Back by Popular Request: Creating Your Value Message DESCRIPTION:Warren Buffett once said\, "Price is what you pay. Value is what you get."\n\n\n\nWhen a customer purchases your product they're doing so because they believe that you are providing a concrete benefit whether that benefit is physical (functionality\, practicality\, price)\, emotional (aesthetics\, prestige)\, mental (usability\, rationale)\, or spiritual (meaningfulness\, identity) from the purchase. \n\n\n\nThe more concrete benefits you can offer\, the better your value proposition and the greater your customer loyalty. But in order to do that\, you have to understand your market and your customers.\n\n\n\nIn this session\, we look at how to break down your customers to gain a better understanding of their wants/needs and build your value around their needs.\n\nSpeaker:\n\n\nDora Cheatham\n\nProgram Manager\n\nEmerging Enterprise Center\n\n\n\n\n\n\n\n\n\n\n\n\n\nOfficial EEC Technology Partner\, X-ALT-DESC;FMTTYPE=text/html:
Warren Buffett once said\, &ldquo\;Price is what you pay. Value is what you get.&rdquo\;
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\nWhen a customer purchases your product they&rsquo\;re doing so because they believe that you are providing a concrete benefit &mdash\;whether that benefit is physical (functionality\, practicality\, price)\, emotional (aesthetics\, prestige)\, mental (usability\, rationale)\, or spiritual (meaningfulness\, identity)&mdash\;from the purchase. \;
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\nThe more concrete benefits you can offer\, the better your value proposition and the greater your customer loyalty. But in order to do that\, you have to understand your market and your customers.
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\nIn this session\, we look at how to break down your customers to gain a better understanding of their wants/needs and build your value around their needs.
Speaker:
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