Comcast Unveils 2nd Interactive Internet Store

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October 25, 2018

Comcast announced the official opening of its second New Castle County Xfinity Store at the Christiana Mall. The third Xfinity Store to open in Delaware, it is the first in the state to follow Comcast’s new, interactive model, and is designed entirely around the needs and feedback of Comcast customers.


This 4,000+ square-foot center provides customers an immersive destination to discover and interact directly with the latest Xfinity products and services. The opening of new Xfinity stores is part of Comcast’s multi-year strategy to transform the customer experience; the stores provide new and existing customers a place to learn how to optimize their Xfinity services and to address any service needs.


The new Xfinity Store is conveniently located within the area’s largest shopping destination and features trained and knowledgeable sales consultants, flat screen TVs, interactive iPads and a dedicated seating area for demonstrations of Xfinity products and apps. 


Xfinity stores are designed strategically by product area —Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet – so our customers can see our industry-leading products in action.


·         Xfinity Mobile is a key part of Xfinity stores – customers can purchase new mobile phones, or bring their own Apple devices and choose a flexible data plan based on their individual needs – electing to pay by the gig or choose unlimited.

·         Discover xFi, the Xfinity personalized home WiFi experience, and learn how to view and control network devices through the app, site or voice remote in the Xfinity Internet zone.

·         X1, our next generation video platform, is featured in a living room environment, so customers can try the voice remote and see how X1 works firsthand.

·         The Connected Home Zone section showcases how Xfinity Home combines the best of home security and automation into one simple experience – customers can learn how they can control an increasing number of IoT devices from their phone, tablet or Xfinity Home touchscreen.


In addition to the latest mobile devices and top-of-the-line mobile accessories, retail offerings at the Christiana Mall store includes Xfinity Home accessories and other merchandise that complements our services. Time-saving features like self-serve bill pay and a queuing system allows customers to explore the store instead of waiting in line for service. 


“We are thrilled to continue to open Xfinity Stores in the region and we look forward to opening more locations soon so that we can provide our customers with a more welcoming, efficient and interactive experience,” said Jim Samaha, senior vice president for Comcast’s Freedom Region. “As our offerings evolve and expand, we want to bring our customers an incredible shopping experience, which showcases the power and innovation of our Xfinity products and demonstrates how they work together.”


Delaware’s first Xfinity Store, located at 5601 Concord Pike in Wilmington, DE, opened March 2016. The second is at 1574 N. DuPont Highway, located within the Dover Towne Center. Over the coming months more Xfinity Stores are scheduled to open in the region.


The new Xfinity Store is located within the Christiana Mall in Newark, DE (next to Microsoft). It is open seven days a week - Monday through Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 6 p.m.