BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20220414T140000Z DTEND:20220414T150000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:It's Not About You! Shift your thinking to your customer as the hero\, and you as their guide DESCRIPTION:Do you feel like your product is the golden ticket to transforming your customers life and you want to shout it from the roof top? You should! However\, communicating your message poorly can be devastating to your bottom line\, and you may have only one shot to get it right. So\, what does it take to communicate the right message successfully\, comfortably\, and confidently? You must shift your thinking!\n\n\n\nIn this workshop* you will learn:\n\n The difference between you as the hero vs you as the guide.\n The seven universal story points all humans respond to.\n The questions to ask to keep the focus NOT on you!\n\n*Principles drawn directly from "Building a Story Brand:" Clarify Your Message So Customers Will Listen by Donald Miller.\n\n\n\nJessica Ruggieri serves as an Account Executive for Kelly Benefits Strategies (KBS) in the Wilmington\, Delaware office\, where she is responsible for managing the day-to-day needs of new and existing Kelly Benefits clients. She also helps support and grow KBS' Delaware small business and client base by building relationships and seeking to understand and provide solutions for the unique challenges these employers face.\n\n\n\nPrior to joining KBS in 2021\, Jessica served in various health and hospitality roles supporting her Delaware community including YMCA fitness coach and BrewHaHa store manager. She has also held positions in corporate consulting\, team building and talent management.\n\n\n\nJessica received a Bachelor of Science degree in Interpersonal Communications and Psychology from James Madison University and a master's degree in Health Promotion from the University of Delaware. She currently resides in Wilmington\, Delaware with her Corgi\, Twinkie X-ALT-DESC;FMTTYPE=text/html:
\nDo you feel like your product is the golden ticket to transforming your customers life and you want to shout it from the roof top? You should! However\, communicating your message poorly can be devastating to your bottom line\, and you may have only one shot to get it right. So\, what does it take to communicate the right message successfully\, comfortably\, and confidently? You must shift your thinking!
\n
\nIn this workshop* you will learn:\n
    \n
  1. The difference between you as the hero vs you as the guide.
    2. \n
  2. The seven universal story points all humans respond to.
    3. \n
  3. The questions to ask to keep the focus NOT on you!
    4. \n
\n*Principles drawn directly from "\;Building a Story Brand:"\; Clarify Your Message So Customers Will Listen by Donald Miller.
\n
\nJessica Ruggieri serves as an Account Executive for Kelly Benefits Strategies (KBS) in the Wilmington\, Delaware office\, where she is responsible for managing the day-to-day needs of new and existing Kelly Benefits clients. She also helps support and grow KBS'\; Delaware small business and client base by building relationships and seeking to understand and provide solutions for the unique challenges these employers face.
\n
\nPrior to joining KBS in 2021\, Jessica served in various health and hospitality roles supporting her Delaware community including YMCA fitness coach and BrewHaHa store manager. She has also held positions in corporate consulting\, team building and talent management.
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\nJessica received a Bachelor of Science degree in Interpersonal Communications and Psychology from James Madison University and a master'\;s degree in Health Promotion from the University of Delaware. She currently resides in Wilmington\, Delaware with her Corgi\, Twinkie LOCATION:Emerging Enterprise Center 920 Justison Street Wilmington\, DE 19801 UID:e.2890.5739 SEQUENCE:3 DTSTAMP:20260403T223606Z URL:https://business.ncccc.com/events/details/it-s-not-about-you-shift-your-thinking-to-your-customer-as-the-hero-and-you-as-their-guide-5739 END:VEVENT END:VCALENDAR