Wednesday Aug 22, 2018
8:30 AM - 12:30 PM EDT
8:30 am - 12:00 pm
The program will begin at 8:45 am sharp.
920 Justison Street
Dravo Plaza at the Riverfront
Wilmington, DE 19801
Lost? Call 302-737-4343
$20 Chamber Members
$35 Nonmembers
$15 Chamber Ambassadors
$0 EEC Incubator Members
(302) 737-4343
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Warren Buffett once said, “Price is what you pay. Value is what you get.”
When a customer purchases your product they’re doing so because they believe that you are providing a concrete benefit —whether that benefit is physical (functionality, practicality, price), emotional (aesthetics, prestige), mental (usability, rationale), or spiritual (meaningfulness, identity)—from the purchase.
The more concrete benefits you can offer, the better your value proposition and the greater your customer loyalty. But in order to do that, you have to understand your market and your customers.
In this session, we look at how to break down your customers to gain a better understanding of their wants/needs and build your value around their needs.
Speaker:
Printed courtesy of www.ncccc.com/ – Contact the New Castle County Chamber of Commerce for more information.
920 Justison Street, Wilmington, DE 19801 – (302) 737-4343 – crosticn@ncccc.com