Branding & Messaging to Future Proof Your Business

Description

Looking to Future-Proof your business?

Join brand strategist and International Instructor Steven Picanza for an interactive webinar where he’ll not only debunk branding myths, but give you practical advice, tips and expert insights you can implement on the spot. Ready to connect with your audience and grow your business?  Start here. 

During the webinar, you’re going to learn: 

• The truth about branding and how to build a foundation that future proofs a business
• How to build a messaging framework that’s adaptable to any business environment
• How your audience has changed, probably forever, and ways to continue to connect with them 
• Why your brand strategy must guide your marketing strategy if you want to always have a full pipeline 
• The 1 strategy you need to Future-Proof your business and not only survive, but thrive

SPEAKER

Steven Picanza is an award-winning global brand strategist and marketer helping business leaders simplify their messaging while creating impactful marketing materials to connect them with their core audience. He runs Latin & Code, a brand + marketing consultancy with his wife Melissa while also being a strategic advisor to brands, agencies, and start-ups through his role with The Agency Guy, Inc.

Steven is also an Adjunct Instructor of Branding at Drexel University in Philadelphia, an International Instructor of branding at IED - The European Institute of Design in Milan as well as holding a Mentorship role with John Cabot University in Rome.







 The Agency Guy works with you to minimize your company's risk by recommending marketing partners to you that channel-agnostic, built on real-world experience, and based on a practical philosophy of addressing your brand's needs in a way congruent with what they would do if we were in their position.