Business Growth Workshop: Creating a Sales and Marketing Strategy

Date and Time

Wednesday Apr 23, 2025
9:00 AM - 11:00 AM EDT

Location

Virtual & In-Person
New Castle County Chamber of Commerce
Emerging Enterprise Center
920 Justison Street,
Wilmington, DE 19801

Fees/Admission

$0 for Members
$25 for Non-Members

Description

In this two-hour interactive workshop, you will learn the elements of developing a sustainable marketing and sales strategy.

9:00 a.m. Creating a Marketing Strategy
In this session, marketing experts from AB&C will guide you through the essential elements of developing a marketing strategy. You will walk away with a clear understanding:

Target audiences
Tactics (PESO)
Implementation
KPIs
Environmental changes and the need for flexibility

10:00 a.m. Creating a Sales Strategy
In this workshop you will learn how to develop a successful sales strategy to help grow your business

What a sales strategy is
What is selling, and different types of sales
Customer retention

Presenters:

Alex Parkowski, Division Director, AB&C
David Brond, VP of Strategy and Planning, AB&C
Rob Thomas, Thomas Advisory Group, Inc.

This workshop is available both in-person and virtually via Zoom.