Creating a Sales and Marketing Strategy

Date and Time

Wednesday Feb 14, 2024
9:00 AM - 11:00 AM EST

Location

New Castle County Chamber of Commerce
Emerging Enterprise Center
920 Justison Street,
Wilmington, DE 19801

Fees/Admission

$0 for Members
$25 for Non-Members

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Description

9:00 a.m. Marketing Planning and Execution 

In this workshop, you will learn about:
  • Target audiences
  • Tactics (PESO)
  • Implementation
  • KPIs 
  • Environmental changes and the need for flexibility
Presenters: 
  • Alex Parkowski, Division Director, AB&C
  • David Brond, VP of Strategy and Planning, AB&C
10:00 a.m. Creating a Sales Strategy

In this workshop you will learn about:
  •  What a sales strategy is
  • What is selling, and different types of sales
  • Customer retention
 Speaker:
  •  Rob Thomas, Strategic Sales Development Consulting, Inc 
 

 

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