Creating a Sales and Marketing Strategy

Date and Time

Wednesday Feb 14, 2024
9:00 AM - 11:00 AM EST

Location

New Castle County Chamber of Commerce
Emerging Enterprise Center
920 Justison Street,
Wilmington, DE 19801

Fees/Admission

$0 for Members
$25 for Non-Members

Description

9:00 a.m. Marketing Planning and Execution

In this workshop, you will learn about:

Target audiences
Tactics (PESO)
Implementation
KPIs
Environmental changes and the need for flexibility

Presenters:

Alex Parkowski, Division Director, AB&C
David Brond, VP of Strategy and Planning, AB&C

10:00 a.m. Creating a Sales Strategy

In this workshop you will learn about:

What a sales strategy is
What is selling, and different types of sales
Customer retention

Speaker:

Rob Thomas, Strategic Sales Development Consulting, Inc