How to Improve Profitability During COVID-19
Date and Time
Friday Mar 27, 2020
11:00 AM - 12:00 PM EDT
Friday, March 27
11:00 a.m. to 12:00 p.m.
Location
Zoom Video Conference
Attendees will receiving information on how to join the video conference in reminder email sent prior to the event.
Fees/Admission
Free for Members
$5 for Non-Members
Interested in becoming a member of the New Castle County Chamber of Commerce? For a limited time, we are offering special introductory membership opportunities, visit our website to learn more or email Kia Wyatt at wyattk@ncccc.com.
Contact Information
Alysse Bortolotto
Send Email
Description
Often times we have to play the hand we’re dealt, no matter how bad it is. The COVID-19 situation is what it is. Our best strategy, at this point, is to understand the situation, create a plan, and move forward with a mindset that allows us to be Fast-Focused-Flexible!
In this interactive webinar, pricing expert and business mentor, Frank DeSantis, will help your small business prioritize how they should be pricing and positioning their products and/or services in this current crisis, with an eye towards building and strengthening relationships with customers.
Topics addressed will include:
- Protecting your assets, financial, brand, organizational and personal
- Impact of short-term and long-term decisions on your Brand.
- Pricing guidance for how to navigate this moment and potentially improve profitability for your business.
- Pricing strategies to sell current inventory
- How to position your business to take advantage of the change in consumer needs.
Speaker:
Frank DeSantis
Score Mentor
Frank DeSantis Bio:
Frank J. DeSantis is a certified Score Mentor. He is the former Program Manager of the Emerging Enterprise Center, a small-business incubator, located at the New Castle County Chamber of Commerce.
Prior to joining the EEC, Frank was Executive Vice President with SCORE Delaware, the nation’s largest volunteer business counseling organization. Frank joined SCORE in 2009, after a 36-year career with Sears Holdings Corporation, Inc. Frank also previously was an Adjunct Faculty member at Delaware Technical and Community College, where he teaches a variety of business courses in strategy, accounting, and funding for entrepreneurs. He also serves on the Advisory Board for DTCC’s Business Technologies Department.
At Sears Holdings Corporation, Inc., Frank worked in the Stores, as a merchant, operations manager, store manager, district manager, and regional human resource manager, where he developed the customer-focused, operationally driven, P&L accountability skills to get things done, profitably. At the Home Office, Strategy and Business Development, Marketing and Customer Relationship Management roles, along with the store's background helped develop a practical, collaborative approach to solving problems. It is these experiences that Frank now shares with his students, and small business owners looking to succeed.
After graduating from Newark Senior High School, Frank attended the University of Delaware graduate with a degree in Business Administration – Marketing. He resides in Newark, and is a member of St. Anthony of Padua parish where he volunteers every year at St. Anthony’s Italian Festival. Frank also is active with the Delaware Ovarian Cancer Foundation.
Sponsored by:
New Castle County Chamber of Commerce 