How to Improve Your Brand's Communication Strategy
Date and Time
Wednesday Apr 17, 2019
2:00 PM - 4:00 PM EDT
2:00 to 5:00 pm
Workshop will begin promptly at 2:30 pm.
Location
EEC
Located in the New Castle County Chamber of Commerce
920 Justison Street
Dravo Plaza
Wilmington, DE 19801
We are located on the Riverfront.
Park in front of Planet Fitness and walk to the back of the building complex. We are on the corner, on the water side of the building. We are next to the big yellow, white, and blue cranes at the end the horseshoe street.
If you have any trouble finding the New Castle County Chamber offices, please call (302) 737-4343.
Fees/Admission
$35 Fee
$25 Discounted Chamber Member Fee
Description
The average B2B buyer is 55%-60% through the buying process before they even contact a potential vendor. For B2C consumers, the number is closer to 90%. That is because today’s buyers are researching before they buy based on information that has already been communicated. But are you communicating the right thing to your customers? In this workshop we look at the why, how, what, and where of communications:
- WHY must you communicate with your customers?
- HOW should you be communicating with your customers?
- WHAT should you be communicating?
- WHERE should you be communicating?
- WHAT are your goals and metrics?
Speakers:
Dora Cheatham
Director, Economic Development Council, New Castle County Chamber of Commerce
Program Manager, Emerging Enterprise Center
Agenda:
2:00 to 2:30 p.m. - Networking and Registration
2:30 to 4:30 p.m. - Training
4:30 to 5:00 p.m. - Questions and Wrap-up
Official EEC Technology Partner,
Images
New Castle County Chamber of Commerce 
