Marketing 101

Description

In this introduction to modern marketing, you will learn:

• The 4 elements in Marketing: Product, Price, Place and Promotion
• Difference between Marketing and Advertising
• How to set a marketing budget every year
• Effective Marketing & Branding strategies – Clear Brand, Unique Value Proposition, brand promise, define target audience, mission statement, core values.

About the Speaker:

Vicki Lam is the Founder of Promo Victory, an award-winning promotional marketing company helping clients to market successfully with innovative promotional products & apparel that tells the story of their brand. She has single-handedly grew the company from zero to almost 500 clients nationwide. 

Vicki has 27 years of experience in Marketing and Advertising. She has a bachelor’s degree in marketing management and is a Certified Advertising Specialist. In 2018, her company won the ‘Superstars in Business’ Award for excellence and outstanding achievements. For 10 years, she volunteers her time to the business community by teaching marketing workshops to help businesses sustain and grow. In 2023, Vicki won the ‘Trusted Advisor’ Award for her positive impact and mentorship to business owners.