Rank Higher in Google: The Truth About SEO in 2020
Date and Time
Thursday Aug 27, 2020
11:00 AM - 12:30 PM EDT
Thursday, August 27, 2020
Webinar: 11:00 a.m. - 12:00 p.m. EST
Live Q&A: 12:00 p.m. - 12:30 p.m. EST
Location
Zoom Webinar
Hosted by the Emerging Enterprise Center
If you have any questions contact the New Castle County Chamber offices by phone at (302) 737-4343.
Fees/Admission
Free for Chamber Members
$15 Non-Member Fee
$10 Student Discount
$300 Presenting Sponsor (Limit 1 Per Event)
$150 Partner Sponsor
For more information about sponsorships, please email Alysse at bortolottoa@ncccc.com.
Contact Information
Alysse Bortolotto
Send Email
Description
The process of ranking higher in Google search results is called "Search Engine Optimization" or "SEO". And though often painted as a panacea - an end all be all for your online marketing - the truth is that SEO is time-consuming, resource-intensive and complicated. BUT, with the right strategy, and the right guide, it is entirely possible to achieve high Google rankings for your small business.
During this webinar, adjunct professor and international speaker John Bertino will discuss:
- The fundamentals of how search engines find your business
- How business owners can discern between the facts and fiction related to search engine optimization
- How to protect yourself from the pervasive sales speak disseminated by alleged SEO gurus
- Actionable SEO and content strategies that can be implemented right away for results

TAG is a disruptive marketing consultancy and agency search firm. It represents over 200 vetted agencies and consultants that are custom-matched to brand needs based on project scope, budget, industry and location, among other factors.
John is also an international speaker and adjunct professor of marketing at Drexel University and the University of San Diego.
