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Reshaping Capitalism March 5th from 9 – 10 AM EST   Zita Cobb, Founder and CEO of Shorefast and Innkeeper of the Fogo Island Inn   Zita Cobb’s own story is the stuff of fairy tales. Her journey began as one of seven children in a house with no electricity or running water, and she grew into a much-needed mentor for community -minded business.  Build a destination property in a place NOBODY goes, said no one ever. And yet, that is exactly what the indomitable Zita Cobb and her Shorefast Foundation have done. AND, they’ve done it with great success.      Zita Cobb is Founder and CEO of Shorefast and Innkeeper of the Fogo Island Inn. A registered Canadian charity, Shorefast uses business-minded means to help secure economic and cultural resilience for Fogo Island, Newfoundland: one of Canada’s oldest settlements. Following a successful career in high-tech, Zita returned to her home of Fogo Island to help grow another leg on the economy to complement the Island’s fishery. Shorefast’s notable achievements to date comprise a holistic set of charitable initiatives, including the world-class artist-in-residence program Fogo Island Arts (fogoislandarts.ca), and three innovative social businesses whose operating surpluses are returned to Shorefast for reinvestment in further community development work. Specifically, Shorefast is behind the award-winning, 29-suite Fogo Island Inn (fogoislandinn.ca), the Woodshop on Fogo Island (woodshopfogoisland.ca), and Fogo Island Fish. Shorefast has pioneered the innovative practice economic nutrition labelling for its social businesses, transparently demonstrating “where the money goes.” Shorefast’s model is both unwaveringly specific and infinitely spreadable, holding relevance for communities worldwide.   In 2016, Zita was awarded the Order of Canada in recognition of Shorefast’s work in collaboration with the community of Fogo Island to help secure a more resilient future for this singular rural place.