Members in Action - Effectv

Chamber Member organizations across the state are answering the call to support the coronavirus (COVID-19) response effort.

In response to the Coronavirus COVID-19 pandemic, Effectv is allocating a significant percentage of its advertising inventory to run public service announcements (PSAs) both nationally and locally. In addition to the company’s ongoing partnership with the Ad Council, it is working with multiple organizations like American Red Cross, health clinics and local governmental offices to provide critical and urgent messages to the American public across the country.

For the Ad Council Coronavirus COVID-19 PSAs, Effectv has created targetable audience segments for campaign creative assets focusing on reaching higher-risk populations and the public with messages around social distancing, personal hygiene and mental health. Additional assets, targeted to a younger demographic, urge social distancing and maintaining mental health. All messages are aimed at providing information about slowing the spread of the virus and promoting Coronavirus.gov as a source of additional information.

Content provided by Effectv.